18 Sep 2008, 0000 hrs IST,AFP
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LONDON: Britain has identified nine types of problem drinkers, from depressed solo tipplers to macho boozers, as part of efforts to fight the country's notorious binge-drinking culture, officials said on Wednesday.
Authorities hope an information campaign, being launched first in England's northwest, will help counter the attitude that a good night out must involve getting excessively drunk.
The types of problem drinker identified include: "de-stress drinkers" - those who use alcohol to calm down at the end of a hard day; "community drinkers" - those driven by the need to belong; "hedonistic drinkers" - those who want to lose control and "macho drinkers" - those who tend to spend most of their spare time in pubs. Others include "re-bonding drinkers" who use drink to keep in touch with friends and "conformist drinkers" who driven by the need to belong and seek structure.
Alcohol-related illnesses and accidents cost the National Health Service (NHS) in England some £2.7 billion.
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